Unlike “The Lizzie Bennet Diaries,” Emma might live on beyond what Green and Su have planned for the character on YouTube.
“Bernie and Hank have formatted ‘Emma Approved’ in such a way that the story does not have to end the moment Austen’s book does,” says David Tochterman. In fact, it’s possible that the creators extend the franchise to TV.
In fact, I’m told Pemberley is involved in “several active conversations” about developing full-length TV episodes of “Emma Approved,” which would run via a second window, whether that’s on domestic or international TV.
And unlike what you normally see with web-to-TV transitions, this would not be a matter of the creators simply repackaging existing YouTube content to TV-length 22-minute or 44-minute episodes. It would be entirely fresh content. The idea then would be for the team to use the YouTube channel and audience to drive the viewership the show has already built up to this new programming.
Nothing has been finalized yet, but it appears Pemberley definitely has its sights set on a long-form project in the future.
What’s, based on the success of LBD, Pemberley has closed a two-book deal with Simon & Schuster to create adaptations of Pemberley projects (yep, that would be book-video-book) — the “perfect example” of a web series generating additional revenue streams beyond YouTube, according to Tochterman.
I’m really proud of Pemberley Digital for looking ahead and thinking about ways to expand their brand, be profitable, and increase viewership. But like others have said … I really don’t know how I feel about this.